Join over 300,000 families who've switched to 100% plant-based cleaning that actually works.
Get Your Starter Kit — Save 65%
The Hidden Truth
You read every label on the food you give your family. But have you ever read the label on your kitchen cleaner? The surfaces your children touch, the air they breathe — conventional cleaners leave behind a cocktail of chemicals that most of us never think about.
Found in many scented cleaners. Linked to hormonal disruption, especially concerning for developing children.
A powerful irritant that can trigger respiratory issues. The residue lingers long after you've finished cleaning.
Common in glass and bathroom cleaners. Can irritate skin, eyes and lungs — especially in small children and pets.
The average home contains 62 toxic chemicals hiding in everyday cleaning products. It's time for a home detox.
The Solution
Purdy & Figg Counter Clean is 100% plant-based cleaning that doesn't compromise on power. Developed by a chemist, founded by an NHS nurse — because your family deserves cleaning products you can trust.
"I started Purdy & Figg because as a nurse and a mum, I couldn't find a single cleaner I felt truly safe using around my family."
Purdy Rubin, Co-Founder & NHS NurseHow It Works
Our concentrated formula means less plastic, less waste, and more of the good stuff.
Pick from four gorgeous essential oil scents. Uplifting citrus? Calming vetiver? You decide.
Drop the eco-concentrate into your Bottle for Life, add water, and give it a gentle shake.
Clean with confidence knowing every surface is safe for your whole family — kids and pets included.
Real Reviews
Don't just take our word for it. Here's what thousands of families have to say.
"Finally a cleaner I don't have to hide from the kids. The scent is gorgeous and it actually works!"
"As a mum of two toddlers, knowing this is 100% plant-based gives me such peace of mind."
"My kitchen smells like a spa, not a chemistry lab. And I know it's safe for my little ones."
"I've tried every 'natural' cleaner going. This is the only one that actually cuts through grease AND smells incredible."
"Finally a cleaner I don't have to hide from the kids. The scent is gorgeous and it actually works!"
"As a mum of two toddlers, knowing this is 100% plant-based gives me such peace of mind."
"My kitchen smells like a spa, not a chemistry lab. And I know it's safe for my little ones."
"I've tried every 'natural' cleaner going. This is the only one that actually cuts through grease AND smells incredible."
Four Gorgeous Scents
Each scent is crafted from 100% natural essential oils. No synthetic fragrances, no phthalates — just pure botanical bliss.
Fresh, zesty, like sunshine in a bottle. Energises your space and lifts your mood.
Crisp, invigorating, like a breath of fresh air. Perfect for kitchens and bathrooms.
Rich, smoky, warm and grounding. A cosy, enveloping scent for the colder months.
Earthy, calming, like a walk in the woods. Brings a sense of stillness to your home.
Why Trust Purdy & Figg
Purdy & Figg was founded by Purdy Rubin, an NHS Nurse, and Charlotte Figg — two women who believed families deserved better than the chemical-laden products lining supermarket shelves.
Every formula is developed with Chemist Dr. Anna Slastanova and manufactured in England under the most stringent health regulations. No compromises. No shortcuts.
100% Plant-Based
Phthalate-Free
Cruelty-Free & Non-GMO
Made in England
Limited Time Offer
Everything you need to switch to clean, plant-based cleaning.
Signature Starter Kit includes:
Full money-back guarantee. No questions asked.
Got Questions?
Everything you need to know before making the switch.
Absolutely. Every Purdy & Figg product is 100% plant-based, phthalate-free, and non-toxic. There are no harsh chemicals, no chlorine, no ammonia — nothing you wouldn't want near your family. It's been independently tested and is safe for all surfaces your little ones (and furry ones) touch.
Yes — it genuinely does. Our formula was developed by Chemist Dr. Anna Slastanova to be as effective as the big-brand cleaners, without any of the toxic ingredients. It cuts through grease, grime and everyday mess with ease. Don't take our word for it — we have over 20,000 five-star reviews from families who made the switch.
Each eco-concentrate makes a full 500ml bottle of cleaning spray. Most families find a bottle lasts around 4–6 weeks of regular use. Because it's concentrated, you're getting more product for less — and creating far less plastic waste in the process.
Our subscription is completely flexible — you can cancel, pause or change scents at any time. Every 3 months, we'll send you a fresh set of eco-concentrates in your chosen scents. It's the easiest way to keep your home stocked with safe, beautiful-smelling cleaning products without the supermarket run.
